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Our Newsletter


About Us

Trade West Inc., founded in 1976, is a privately owned and operated company that has proudly been in business for over 30 years. We are based in beautiful Honolulu, Hawai'i on the island of O'ahu.

Our Island Friends and Nani Stufs brands are a delightful collection of Hawaiian themed dolls and gifts.

Each of our Island Friends represents one the islands that make up the unique State of Hawaii and each has their own story. We hope you will enjoy and collect them all.

In addition to our Island Friends and Nani Stufs lines, Trade West's portofolio of brands also includes Aloha Hawaii Lei --the world's leading brand of premier artificial flower lei and hair accessories, and Forever Florals and Aloha Beauty--two wonderful bath and body lines that we manufacture onsite in Honolulu.

All of our products can be viewed online at the following websites:

  • www.AlohaHawaiiLei.com
  • www.ForeverFlorals.com
  • www.AlohaBeauty.com
  • www.IslandFriends.com
  • www.NaniStufs.com

We hope you will enjoy these items, as much as we enjoy creating them, and we hope it will allow you to bring a little piece of aloha home with you.